Learn more about each field in the Guest Stats page, and how you can use them to your advantage for search refining, segmentation, and marketing purposes.
User
This is the customers' username. It's an easy way to locate their account if they come into the store.
This is their email address. You can use this to enroll them in an email marketing provider like MailChimp or HubSpot
Phone
This is the phone number they associated to their account. For most apps, this field is not required. But it is essential when transferring customer points from your old system to Hazlnut.
If they wish to update or add the phone number, please ask them to contact support@hazlnut.com from their associated email address.
Gender
This is the gender they associated to their account during sign-up.
For most apps, this field is optional. If they wish to update or add a gender, please ask them to contact support@hazlnut.com from their associated email address.
Joined
This is the date they joined (signed up for) your loyalty program and/or app.
Birthday
This is the birthday they associated to their account during sign-up.
For most apps, this field is optional but this will impact their ability to earn a birthday reward. If they wish to update their birthday, please ask them to contact support@hazlnut.com from their associated email address.
Visits
This is the number of times they have visited your business (tracked by the location they order from through the app, scanning in-store for points or rewards, and loaded points from the app 'Forgot to Scan' function).
Amount
This is the total amount (in dollars) they have spent at your business (tracked by orders placed through the app and scanning in-store for points or rewards).
This is a great tool to create a segment of customers who have been a faithful customer for a long time. You can send them a special message as a notification or a unique reward just for them to use at your location.
AvgSpend
This is the average amount (in dollars) they spend at your location. We calculate this by Amount ÷ Visits.
This is a great tool to create a segment of customers who spend more than your average customer. You can send them a special 'Thank You' message as a notification or a unique reward just for them to use at your location.
Discounts
This is the total amount of discounts (in dollars) they have applied to their purchases at your location (tracked by orders placed through the app and scanning in-store for rewards).
Notifications
This is the total number of notifications this guest has received from your business through the app.
Last Notification
This is the last time this guest received a notification from your business through the app.
There is a cool down period between each notification sent to avoid inundating users with notifications. Use this number to make sure you aren't bothering your guests with too many notifications.
Last Location
This is the last location this guest visited (tracked by the location selected for orders placed through the app and scanning in-store for points or rewards).
You can export this data to plan your next store launch, perhaps there is one area that sees more traffic than another and you want to open a new one in that area to serve a larger pool of customers.
Last Visit
This is the last time the guest visited your business (tracked by the location selected for orders placed through the app and scanning in-store for points or rewards).
This is a great tool to create a segment of customers who haven't ordered in a while. You can send them a special reminder through a notification or a unique reward just for them to use at your location.
Award Points
If a customer recently left you a great review online, or had a bad experience, you can express your appreciation and apologies by sending them points. These are points you are gifting to your guest without them spending the extra money for them.
- From this "Guest Stats" tab, use the refine results filter to find the user using email address, username or phone number.
- Select the user with the check-box next to the customer's username ✓
- Scroll to the very bottom of the page
- Tap on "Award Points"
- Enter the amount of points you want to gift them with. If you wish, you can include a notification.
Most customers don't know the exact number of points they have at any given moment. Including a notification is a great way to prompt your guest to check out their new points balance, and to express your appreciation or apologies to them.
Remove Points
If you gave a customer a reward without having them use their points first, you might find yourself in a situation where you want to deduct points from a customer's account
- From this "Guest Stats" tab, use the refine results filter to find the user using email address, username or phone number.
- Select the user with the check-box next to the customer's username ✓
- Scroll to the very bottom of the page
- Tap on "Award Points"
- Enter a minus symbol before the value to subtract that amount of points. If you wish, you can include a notification to explain why you are deducting those points from their account.
Including a notification can eliminate any confusion for customers who had a high amount of points, and suddenly find much less points in their app.
Notify
Send an existing notification to the user(s) of your choice without needing to create a segment.
- From this "Guest Stats" tab, use the refine results filter to find the user using email address, username or phone number.
- Select the user with the check-box next to the customer's username ✓
- Scroll to the very bottom of the page
- Tap on "Notify"
- Select an existing notification (you might need to create the notification first - FAQ)
Reward
Send an existing reward to your guests. Remember this is a gifted reward which does not require any points.
- From this "Guest Stats" tab, use the refine results filter to find the user using email address, username or phone number.
- Select the user with the check-box next to the customer's username ✓
- Scroll to the very bottom of the page
- Tap on "Reward"
- Select the location this reward is applicable for
- Select an existing reward (you might need to create the reward first - FAQ)
- Choose the time period this reward can be usable (Redeemable starting on & Expired on)
- If you are sending more than 1 of this reward to the selected user(s), you can indicate that quantity here. This is a great tool to send a handful of discount rewards to a local instagram influencer to encourage them to visit your business and post about it more frequently!
- Optional: Include a notification
Most customers don't check the rewards they have at any given moment.
By including a notification, you can almost guarantee the customer will be prompted to check their 'View Rewards' folder, and review the requirements or redeemable period for this reward. You can also use the notification to express your appreciation or apologies to them for the situation that prompted this.
Segment
Manually add customers to a segment. This could be useful to create a segment of employees or local social media influencers so you can send unique notifications and rewards to them without needing to pick each one every time.
- From this "Guest Stats" tab:
- ALL: You can select all by changing the 'Results per page' to show "ALL"
- Some: Use the refine results filter to find the users using the different fields available such as email address.
- Select the user with the check-box next to the customer's username ✓
- Scroll to the very bottom of the page
- Tap on "Segment"
- Select an existing segment to add these users to (you might need to create the segment first - FAQ)
Export
Select all or select a handful of users that you wish to export. This could be to export email addresses for a marketing provider like MailChimp, or it could be for internal data review purposes.
- From this "Guest Stats" tab:
- ALL: You can select all by changing the 'Results per page' to show "ALL"
- Some: Use the refine results filter to find the users using the different fields available.
- Select the user with the check-box next to the customer's username ✓ or 'Select All' at the bottom of the page
- Scroll to the very bottom of the page
- Tap on "Export"